If you’ve ever wondered whether changing your social media strategy is worth the effort — or how anyone finds time to post consistently while juggling a busy life — this session is for you.

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Heather Quigg, the part-time powerhouse behind Fat Dachshund Vintage, joined us to share exactly how she revamped her content plan this year and saw real results: a 373 per cent year-over-year increase in Etsy traffic from social media.

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In this candid fireside chat, Heather opened up about what led her to rethink her strategy.

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After years of posting casually, she decided to shift gears and lean hard into Reels, creating content that was more engaging, more frequent, and more aligned with what her audience wanted. With 11.4K Instagram followers and more than 2,500 Etsy sales under her belt, Heather proves that part-time doesn’t have to mean small-time.

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She shared how she plans and batches her content to make social media manageable — even while raising four kids, working another job, and running her vintage business.

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We talked about how she generates ideas, what types of posts get the most traction, and how she deals with the all-too-familiar social media fatigue.

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Heather’s approach is equal parts practical and refreshingly honest. She doesn’t pretend it’s easy — but she shows that with the right systems and mindset, it is doable. If you’re looking for inspiration on how to make social media work for your schedule, her story is well worth a listen.

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Watch the replay

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