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About  us

The Vintage Seeker is an online magazine and community for vintage vendors, antiques dealers, shoppers and supporters of the resale sector. We create content that connects consumers with the shop owners who make the vintage market vibrant, and we build programming to help sellers grow sustainable businesses. 
Firsthand knowledge on the secondhand market. We help sellers reach and educate consumers about vintage and resale. Old, meet new.


The Vintage Seeker was founded in December 2020 and launched in April 2021 as a resource hub for vintage and antiques sellers, thrifters and supporters of the secondhand economy.

What started as a creative hobby has since grown into a multi-channel platform dedicated to connecting consumers with the people who are turning the secondhand and resale market into retail’s fastest-growing sector. 

We publish industry news and newsletters, educational content, profiles and interviews, an events calendar, free downloads, webinars, virtual events and exclusive content.

In October 2022, The Vintage Seeker launched the Vintage Sellers Community, a professional development and networking membership designed for sellers to network and improve their business skills.

For partnerships, collaborations, advertising or to request our media kit, contact us or visit our Work With Us page.


About the Editor

Kristina Urquhart is the founder and editor of The Vintage Seeker. She’s a longtime lover of all things vintage, a magazine editor and a business journalist who has been developing content and hosting events for niche audiences in B2B and B2C industries since 2007. 

Kristina’s passionate about connecting shoppers with sellers in the secondhand market, and supporting those sellers as they run their vintage shops. She believes in the power of small businesses to make a difference.

Read more about her and our other Contributors


Land Acknowledgment

The Vintage Seeker’s team and office are located on land that has long served as a site of meeting and exchange among Indigenous peoples, including the Mississaugas of the Credit River, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat. This land is covered by Treaty 13 with the Mississaugas of the Credit.

We thank them, and the many diverse First Nations, Inuit and Métis who call this traditional territory home. As people of settler ancestry, we have greatly benefitted from living and working on the stolen land of Turtle Island. We are continually striving to reframe our understanding of the relationship between land and Indigenous communities that has existed since time immemorial, particularly as a small business that explores vintage and historical items that may have connections to a colonial past.


Equity Statement

Representation matters to us across race, ethnicity, religion, gender, gender identity, sex, sexual orientation, ability, immigration status, national origin, socioeconomic status, body size, education, experience, geography, physical and mental health, and neurodiversity. 

We are committed to amplifying the shops and stories of sellers and consumers from underrepresented groups, and to publishing stories that aid in reconciliation, on both our website and social media channels. We are continually researching to expand our network. If you’d like to let us know about you or someone you know, please see Pitches & Submissions


Sustainability Statement

Vintage and secondhand shopping have become increasingly popular over the past few years as people look to lower their carbon footprint and find more sustainable solutions. Vintage shopping is a wonderful way to divert products from landfills, to decrease our reliance on mass-produced goods, to shop locally and to support small businesses.

Some of our audience may be interested in or are leading a secondhand-only or sustainable-only lifestyle, and that’s great! But it’s not realistic for everyone, especially from an accessibility or affordability perspective, nor is it expected by The Vintage Seeker. While we of course champion shopping secondhand first, we believe in mindful consumption: whether you buy new or secondhand, do research, try to shop small, and, whenever possible, purchase items that speak to you and that you’ll use well.



Thank you to our vintage-loving audience both on this website and our social media pages for your enthusiasm and engagement. We depend on audience support to help fund our content. Special thanks to the members of the Vintage Sellers Community for championing our mission to be an educational space where sellers can connect and learn. Huge thanks to our developer Juliet Gonzalez for building us a dream website, to all of our Contributors for your words, and to Sarah Palmer for Kristina’s headshots. Images sourced from Pexels, Unsplash, Canva, and as credited. Finally, thank you to family, friends, business mentors and community-building colleagues for your support and advice.

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