You’ve put time and love into your vintage shop — but if your listings aren’t showing up in search, you’re missing out on potential buyers.

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That’s where SEO (search engine optimization) comes in, and in this workshop, we got a serious deep dive into how to make it work for resale.

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Montreal-based SEO specialist Catherine Mayer joined us to walk through how sellers can optimize their website and marketplace listings for better search visibility.

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With a background in e-commerce SEO for major brands like L’Oréal and McDonald’s (via agencies Graphique M&H and TransPerfect), Catherine brought a clear and actionable lens to vintage resale SEO.

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In this session, Catherine used real examples from community member shops to illustrate common opportunities for improvement. She covered key SEO concepts and how they apply specifically to vintage sellers, from writing stronger product titles and descriptions to optimizing categories, tags, and images.

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We also covered platform-specific SEO tips for sellers using WordPress, Wix, Squarespace, Shopify and Etsy.

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Whether you're on your own site or a marketplace, Catherine explained how to tailor your efforts based on your platform’s capabilities — and how to balance the needs of both humans and algorithms.

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Watch the replay below:

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