The question of “website vs. marketplace” is a big one for sellers and there’s no one-size-fits-all answer.

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In this workshop session, brand and UX design expert Aisling Brock walked attendees through the decision-making process to help shop owners figure out what works best for their business.

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From weighing the visibility and ease of marketplaces like Etsy against the ownership and branding freedom of a standalone site, this session explored the real tradeoffs of each option.

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Aisling also offered a crash course in user experience (UX) essentials and accessibility basics that can improve any website, no matter what platform it’s built on.

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Perfect for sellers debating their next move — or wondering if they should move at all — this session delivered practical insights to help make confident, strategic decisions about where and how to sell online.

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Watch the replay below:

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