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Workshop replay: Email marketing strategy for your shop
Learn how to grow and nurture your email list to drive consistent traffic and sales — no algorithm required
Social media’s great — until the algorithm decides it isn’t.
If you're looking for a way to stay in touch with your customers on your own terms, email marketing might be your next best move.
In this session, Vintage Sellers Community member Madeleine Villa shares her real-world advice from years of experience in digital marketing.
Before launching her shop, Esmé & Evee, Madeleine worked as a strategist with a focus on owned media — the kind you fully control, like email and SMS.
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She joined us for a seller-focused Q&A to help demystify email marketing. Whether you're just starting your list or wondering how to take it to the next level, Maddie broke down exactly what you need to know, including:
- How to set up a manageable email list as a shop owner
- Tips to grow your list (without being spammy)
- Writing subject lines and content that get clicks
- Ideas for welcome series, product features, and more
- What a repeatable marketing schedule could look like
- Her top do’s, don’ts and time-saving tricks
It’s email strategy, simplified — from a seller who’s been on both sides of the inbox.
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