Running a vintage shop often means juggling a million things at once, but carving out time to set clear, focused goals can make all the difference.

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In this replay session, longtime seller and business consultant Carina Fato walked us through how to do exactly that using the SMART framework.

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Carina, owner of UnVaulted Vintage and Dormito Linen Designs, has more than three decades of experience in vintage retail, and her background in business development gives her a unique lens on how to grow and sustain small, creative businesses. She’s also no stranger to mentoring fellow sellers.

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The focus of this workshop was on setting goals that are SMART: Specific, Measurable, Attainable, Relevant, and Time-sensitive.

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Carina explained how this framework works for creative entrepreneurs and why getting clear on your objectives helps you track real progress, whether your aim is to grow your online following, boost sales, transition your shop to full-time, or test out a new revenue stream.

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She also shared real-world examples from her own business, walking members through how she breaks down larger ambitions into smaller, actionable steps.

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If you’re looking to grow with intention this year, this is the place to start.

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Watch the replay below:

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