Collaborations can be one of the most rewarding and unexpectedly fun ways to build your vintage business.

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Whether it’s a styled shoot with other sellers or a cross-promotional campaign with a local florist, creative partnerships can introduce your shop to new audiences, create rich visual content, and strengthen your presence in the community.

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In this session, Courtney Schur of Carmine & Hayworth Vintage shared how she regularly works with other vendors in her area to elevate her shop and brand.

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With a background in producing collaborative projects, Courtney offered a behind-the-scenes look at the planning, logistics, and creativity that go into making these partnerships work.

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She walked us through several past collaborations — from themed photoshoots to seasonal marketing tie-ins — and explained how each one came together. Courtney emphasized that finding the right partner is all about shared values, mutual goals and open communication.

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We also covered the nuts and bolts: how to initiate a collab, what questions to ask up front, how to divide responsibilities, and what to do if things don’t go as planned (because not every collab is a dream match, and that’s okay).

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Most importantly, Courtney shared how collaborations have helped her shop grow. These joint efforts have brought in new followers, driven more sales and resulted in a library of visuals she can repurpose over time.

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If you’ve ever wanted to work with other creatives but weren’t sure where to start — or felt unsure about the effort involved — this session will give you a realistic, encouraging look at what’s possible when you don’t go it alone.

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Watch the replay below:

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