If you're feeling like social media is running you — instead of the other way around — you're not alone.

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In this workshop, digital marketing pro Rochelle Latinsky led a hands-on activity all about building a social strategy that’s realistic, repeatable and tailored to your shop.

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Rochelle brings a unique mix of experience to the table.

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She’s a seasoned social media strategist and senior marketer, having worked with brands like Coca-Cola and Porter Airlines, as well as a vintage buyer and the owner of My Clementine Vintage, a market-based shop.

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So she gets the secondhand space and how to make social work for small retail brands.

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The session focused on how to create structure and systems for your social content — without losing the personality and spark that make your shop stand out.

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Rochelle walked us through setting goals, defining content pillars, and building a content calendar that’s doable even if you’re a team of one.

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Participants spent time drafting their own calendars with Rochelle’s guidance, working toward a more sustainable workflow they can stick to, rather than one that burns them out.

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The takeaway? You don’t have to post daily to be effective. You just need a clear, consistent plan that supports your goals — and gives you back some time to actually run your business (and, you know, live your life).

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Watch the replay below:

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