The big platforms have the reach, and that can feel hard to compete with sometimes. But independent resellers have something a little harder to replicate. There's a person behind the shop. A point of view. A personal connection and therefore a reason to come back.

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It's an advantage that isn't automatic, but rather earned.

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In this member session, we got into what community-building looks like in practice for our member sellers and what they're still trying to figure out.

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What do you say after a sale? How do you start a conversation that isn't about inventory? Are you tracking what your regulars are looking for, and what do you do with that when you are?

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Continued below

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Continued from above

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We also looked at the content side: what behind-the-scenes posts have led to engagement, how to build a consistent brand touchpoint and asking your community what they want to see.

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And we got honest about the community-building efforts that didn't land and what sellers learned from them.

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Get caught up in the workshop replay below:

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What have you tried when it comes to creating a community of customers? Let us know in the comments below.

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