Branding is more than a logo or a catchy tagline — it's how your shop communicates who it is, what it stands for, and why people should care.

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Whether you're just starting out or evolving your look and message, strong branding can help you stand out in a crowded market and build lasting customer connections.

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Katie Dempsey, managing partner at boutique creative agency Brand Ambition, joined the Vintage Sellers Community to lead a session on branding for vintage and resale businesses.

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With a portfolio of more than 400 brand launches under her belt — across industries from retail to aeronautics — Katie brought a strategic yet accessible approach to the branding process.

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In this workshop, she broke down the fundamentals: how to develop a clear brand voice, create a consistent identity, and use branding to guide your marketing decisions.

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Sellers learned how to think like a brand builder, not just a shop owner, and how to infuse personality and purpose into their business.

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Watch the replay below:

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