Managing a multi-vendor space comes with a marketing problem that single-shop owners don't face: you're promoting a destination, not just a store.

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The mix of vendors changes and the inventory is unpredictable. How do you consistently market it?

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In this free webinar, we walked through what a real marketing strategy looks like for antique malls and vintage collectives — one that goes beyond posting to Instagram and builds more foot traffic.

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That means thinking about your space as a media property in its own right, with programming, partnerships and discoverability tools.

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We also covered how the Shop Secondhand Directory fits into that picture, including a walkthrough of the free listings and events calendar available to multi-vendor spaces, and how to use them to make your mall or collective easier to find for buyers who are already looking.

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Watch it below:

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Have questions? Let us know in the comments!

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