Free webinar replay: Promoting your antique mall or vintage collective
More than a landlord: How antique mall and vintage collective operators can take control of their own marketing — and bring their vendors along for the ride
Managing a multi-vendor space comes with a marketing problem that single-shop owners don't face: you're promoting a destination, not just a store.
The mix of vendors changes and the inventory is unpredictable. How do you consistently market it?
In this free webinar, we walked through what a real marketing strategy looks like for antique malls and vintage collectives — one that goes beyond posting to Instagram and builds more foot traffic.
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That means thinking about your space as a media property in its own right, with programming, partnerships and discoverability tools.
We also covered how the Shop Secondhand Directory fits into that picture, including a walkthrough of the free listings and events calendar available to multi-vendor spaces, and how to use them to make your mall or collective easier to find for buyers who are already looking.
Watch it below:
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